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Hair raising growth

Launched by Hayley Fox in 2006, Foxy Hair Extensions has gone from strength to strength now operating as both an online and salon based business

Foxy Hair Extensions may have started small in 2006 as a one woman band, but today, the company has both a thriving online and salon business.

Foxy Hair Extensions is one of the UK’s leading suppliers of 100% human hair extension products and training designed for both professional hair salons and extensionists. The company was founded by Hayley Fox and she remains the driving force behind the brand.

As Hayley explains “We have grown the brand by offering quality and value for money. We source all our hair from the finest hair markets, ensuring it is ethically sourced and hand processed. This ensures we can offer a great quality product at an affordable price point without compromising the natural looking results our clients want to achieve – hair after all is your crowning glory. To maintain our standards, we have also developed an Associated Beauty Therapists approved training programme.”

Hayley credits the support of her team as one of the main keys to her success.  “I would advise anyone starting a new business to develop a good team that understand and share your vision.  This shared passion makes growth so much easier, as they become advocates for your brand.”

Like many businesses, the impact of the pandemic was significant.  To be able to continue and grow the business, Hayley turned to Metro Bank and was advised to make use of a new government initiative – the Recovery Loan Scheme (RLS) - launched on April 6 2021 to give UK businesses access to finance as they recover and grow following the Covid-19 pandemic. RLS aims to help businesses affected by Covid-19 and can be used for business purposes, including, managing cash flow, investment and growth.

Hayley like many business owners is focussing on the immediate future and getting her business back on track from the impact of the pandemic.   However, she does have ambitious plans for the future.  “There is still huge opportunity for us to grow the trade side of the business and we are looking at new product launches to support this.  We are seeing increasing demand from stylists for more high end products as they are more seamless and easier for the stylists to use and we need to grow that range.  Conversely with the salon business, we are seeing the cost of living rises beginning to bite.  Customers are looking for affordable hair treats based around more semi-permanent options of clip in hair rather than salon fitted extensions  – we have seen this prove very popular and will be an area of focus for the foreseeable future.”