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How much is that doggie in the window really worth?

16th December 2021
  • Nearly half (47%)1 of UK consumers admit they have deliberately gone into a shop because of a shop dog
  • 50% have purposefully changed their route to visit their local shop dog
  • 79% have spent more money in shops because a pooch is inside
  • 53% of dog owners are more likely to visit a shop that allows them to bring their dog inside

For small businesses looking to address the challenges of driving footfall, repeat visits, improving profitability and customer loyalty, the answer could be on four legs. According to new consumer research by Metro Bank, nearly half of UK adults (47%) admit they have specifically gone into a shop because of the friendly face and waggy tail welcome of a shop dog.

In fact, 50% have purposefully gone out of their way and completely changed their route just so they can visit their local shop dog. That’s why Metro Bank is now showcasing some of the nation’s favourite shop dogs and their stories, celebrating the doggies in the shop window and canines beside the counter.

To learn more about the findings of our study – as well as read case studies of businesses with a shop dog and to download our “dogpreneurs” map – please click here

Notes to editors

1Research conducted by Censuswide with 2000 UK adults in November 2021. Please note that by featuring these shops in the campaign, Metro Bank is not endorsing the businesses.